giorgio armani beauty
Motivating users to engage with a premium experience.
Inspired by luxurious textiles, the Giorgio Armani beauty collection translates a history of fashion into the world of cosmetics. We worked with the GA team to establish what sets the ecomm experience apart from purchasing Armani products at any other retailer.
We created 5 digital tools and enhancements to simplify the path to purchase and help the brand come to life for new and returning users.
01 – Homepage
Lorem ipsum dolor sit ametorem ipsum dolor sit ametorem ipsum dolor sit ametorem ipsum dolor sit ametorem ipsum dolor sit ametorem ipsum.
No. 2
Simplified utility navigation with easy access to account and cart pages.
No. 3
A ‘User Preference Center’ to save and store user data for smarter, personalized product recommendations across the site.
No. 4
A new module system to use across the site to tout discounts and promote trying new products and incentivize users to convert.
No. 5
A holiday gift guide concierge service for personalized Armani product recommendations.
